MARKETING  POLICY 2015

 

          

 Recently Government of Andhra Pradesh have brought out  Marketing Policy, 2015 vide GOMs No. 27 dt: 6.6.2015.

Following are the important feature of the Policy.

·       

                                      Policy initiatives

   a)   Regulated Markets – Adopt Technology – Comprehensive Electronic Auction system.

   b)   Established virtual Market – Linking of Various  Regulated markets, Ware houses and cold Storages with assaying and

         grading facilities.

·                             Increase competition – Simplification and Single Unified Licensing.

                           Private Markets – Encouragement and promotion.

·                            Quality standards for demand creation - Infrastructure, Capacity building and Awareness creation.

·                            Empowering Farmers – Farmer Groups.

·                            Market Development – Agril. Market information system, PPP, Linkages with secondary market and financial situations .

·                            Contract Farming – Single Point registration and  simplification of procedure.

                          Infrastructure – Warehousing and logistic parks.

                          Regulatory and legislative environment – review and amendments to the existing act.