· The Rythu Bazars were established in the year 1999. The concept of Rythu Bazar was developed to facilitate direct marketing between consumers and farmers.
· 95 Rythu Bazars are functioning in the State with temporary/ semi-permanent structures.
· No service charges and no market fee is levied in Rythu Bazars. Vegetable growers/farmers committee fix the selling price in Rythu Bazars.
· Joint Collector is the Co-ordinating officer of Rythu Bazars in the District.
· Chief Executive Officer, Rythu Bazars will supervise, control and coordinate at State level.
· The main objective of Rythu Bazar is to ensure remunerative price to farmers and provide quality and fresh vegetables to consumers at reasonable rates.
· Rythu Bazars provide direct interface between farmers and consumers eliminating intermediaries in trade.
· Each Rythu Bazar has an Estate Officer with supporting staff. Supervisors/Security Guards.
· Joint Collector is provided with a sum of Rs.5.00 lakhs as revolving fund under the market intervention scheme to control the prices.
· The Price Fixation of vegetables in Rythu Bazars shall be through a committee of farmers and the Estate Officer.
· The prices generally will be 25% above the wholesale rates and 25% less than the local retail prices.
· Estate Officers have been instructed to implement prices on the display Boards.
· Field officers have been instructed to pursue with the respective Depot Managers of APSRTC to provide buses to Rythu Bazars.